Holla Brand Guide

In addition to the primary logo, a special use logo is available under the Holla brand. The special use logo simplifies the logo into the Holla mark only, dropping the ​“Addison Hollands” name. There are two potential situations that warrant this version: small use and internal audience application. 

When dropping below the minimum size (outlined later in this guide) the special use version is preferred for legibility and clarity. The other use, for the internal audience, is appropriate for the viewer that is already familiar with the Addison Hollands brand. It can allow for a more graphic look on materials or in context with the Addison Hollands name elsewhere on the piece. 

It is very important the logo has proper clear space surrounding it – it should not be too close to any other graphic elements or the edge of a page. Be sure to refer to the diagram below when placing the logo into artwork.

The logo should never be used at less than 1.5” wide in size for any application

The following images show examples of logo violations – be sure to refrain from using the logo any of these ways.

In addition to the primary logo, the Holla brand uses a collection of sub-brands with secondary logos for its various needs. Each follows a consistent structure that allows for variation while maintaining consistency. The current secondary logos are available for download below. It is important that the secondary logos follow the usage rules outlined above, as well. As the Holla brand grows, additional logos may be added.